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Dual Pricing That Keeps Customers Happy and Margins Strong

The program automatically provides customers with two pricing options — cash and card — at checkout. Transparent, compliant, and effective.

See If Dual Pricing Fits Your Business

How Dual Pricing Works

A simple, transparent system that gives customers a choice at every transaction.

Automatic Price Display

Your POS automatically shows both a cash price and a card price for every item. No manual calculations needed.

Clear Signage

Compliant signage at the entrance and point of sale ensures customers always know both pricing options upfront.

Compliant Receipts

Receipts clearly show the cash price and any card adjustment, meeting all regulatory requirements.

Transparent Communication

Staff are trained to explain the program naturally. Most customers appreciate the choice and transparency.

Benefits for Your Business

That's money in the bank.

Eliminate Processing Costs

With dual pricing, the card adjustment offsets your processing fees — potentially reducing them to zero.

Incentivize Cash Payments

Customers who prefer cash get a lower price. More cash payments mean lower overall processing expenses.

Maintain Your Margins

Stop absorbing 2-3% on every card transaction. Dual pricing protects your bottom line without raising menu prices.

Remove Checkout Friction

Customers appreciate transparency and choice. There is no surprise — they see both prices before they pay.

Who Benefits Most

Restaurants & Food Service

High-volume card transactions make restaurants ideal candidates. Dual pricing can save hundreds per month.

Retail Stores

Brick-and-mortar retailers with regular foot traffic see immediate savings when customers choose cash.

Service Businesses

Contractors, salons, and other service providers benefit from lower processing costs on every job.

Dual Pricing FAQ

Yes. Dual pricing (also called cash discount) is legal in all 50 states. It is different from surcharging, which has varying state regulations. Our program is designed for full compliance.

A surcharge adds a fee to the card price above the listed price. Dual pricing displays two distinct prices upfront — a cash price and a card price. The listed price is the card price, and customers paying cash receive a discount.

Most customers appreciate the transparency. They see both prices before checkout and can choose their preferred payment method. Gas stations have used this model successfully for years.

Savings depend on your card-to-cash ratio and processing volume. Many businesses see processing costs drop to near zero. We provide a free analysis to project your specific savings.

Our Clover POS systems handle dual pricing automatically. The software calculates and displays both prices, prints compliant receipts, and requires no manual work from your staff.

We can have your dual pricing program running within 3-5 business days. Setup includes POS configuration, signage installation, and staff training.

Industries Using Dual Pricing

See how dual pricing programs work across different business types.

Restaurants

Clover POS, tip management, transparent pricing, and same-day local support for Ohio restaurants.

Learn more

Retail

Fast checkout, inventory sync, fraud protection, and transparent pricing for retail and e-commerce.

Learn more

Professional Services

Online invoicing, recurring billing, ACH payments, and secure card storage for service firms.

Learn more

See If Dual Pricing Is Right for Your Business

Get a free analysis of your processing volume and see how much dual pricing could save you.

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Call or Text: 1-855-297-6722